WHAT'S FOR DINNER IN NEW ZEALAND?
One of the most successful food marketing efforts has been in New Zealand where the sale of irradiated mangoes from Australia has doubled almost every year since first introduced in 2004. Irradiation of the fruit is required as a phytosanitary post-harvest treatment to prevent Australian insect pests from hitchiking to New Zealand on the fruit.
In 2011-12, a total volume of 1262 tons of irradiated mangoes were sold through the two largest retail chains. Consumer acceptance has been excellent and more Australian fruits are expected to appear in New Zealand supermarkets in the near future.
Exportation of Irradiated Australian Fruit to New Zealand (2004-2012) Metric Tons
* Season 2010-11 was adversely affected by severe weather conditions which dramatically reduced crop volumes
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